— Author

Aakriti Tanwar

Writes about running the business around the craft — pricing, retention, no-shows and client admin.

Aakriti Tanwar, Co-Founder · Go-to-Market & Customer at Aasure
Co-Founder · Go-to-Market & Customer
Aakriti Tanwar

Writes about running the business around the craft — pricing, retention, no-shows and client admin.

Aakriti is a co-founder of Aasure, where she leads go-to-market, customer onboarding and brand. Her work starts with conversations — with salon owners, personal trainers, therapists and tutors about how their week actually runs, and what the admin around the craft really costs them.

Those conversations are what most of her writing here comes from. The posts on no-show policies, pricing, retention and client admin are the questions owners ask most often, answered the way she would answer them in person: specifically, with the numbers, and without pretending the awkward parts are easy.

Writes about

Go-to-market strategyCustomer onboardingBrand and positioningCustomer success for SaaSService business operations

Posts by Aakriti

15 Personal Trainer Podcasts Every UK Coach Should Be Hearing

Fifteen shows that make a UK coach better at the business, the science and the staying power — grouped so you can jump straight to the one you need this week.

19 August 2026 · 7 min read

7 Small Business Admin Jobs UK Owners Would Give Up Tomorrow

We surveyed 217 UK service business owners about the admin they hate most — these are the seven jobs they would hand over tomorrow, with the numbers behind each.

13 August 2026 · 6 min read

The Complete Checklist for Setting Up a Private Therapy Practice in the UK

Going into private practice is exciting and a little overwhelming. This is the complete, plain-English checklist of everything a UK therapist needs to set up — from registration to getting paid.

10 July 2026 · 7 min read

How to Structure Your Wedding Photography Packages

If couples keep asking for your cheapest option, the problem usually isn't your price — it's your package structure. Here's how to design packages that sell value, not a day rate.

1 July 2026 · 7 min read

Salon Management Software: 7 Tools, Cut to One

Most solo salon owners are quietly paying for seven separate tools to run one business. Here's the full list, the hidden monthly cost, and how to cut it down to a single platform.

24 June 2026 · 6 min read

How to Move Your Tutoring Business From WhatsApp to a Tutor Booking System

Most tutors run their whole business inside a dozen WhatsApp threads — and lose hours to it. Here's how to move to a proper system without losing the personal touch parents love.

16 June 2026 · 6 min read

How to Write a Personal Trainer Cancellation Policy That Protects Your Income

Last-minute cancellations quietly eat your income. Here's how to write, share and enforce a personal trainer cancellation policy — without making yourself the bad guy.

13 June 2026 · 6 min read

PT Client Retention: 5 Warning Signs a Client Will Cancel

Clients almost never quit out of nowhere. They send signals first — and the five most common ones are easy to spot once you know the shape of them.

27 May 2026 · 7 min read

GDPR Private Practice: What Therapists Get Wrong

Most solo therapists in the UK have a few quiet GDPR gaps in their practice — and they don't know it. Here's a plain-English guide to what the law actually expects.

20 May 2026 · 8 min read

How to Write a No-Show Policy That Clients Actually Respect

Stop losing money to last-minute cancellations — here's the step-by-step process for creating, communicating, and enforcing a no-show policy that protects your income without awkward conversations.

13 May 2026 · 8 min read

What Is Your Real Hourly Rate as a UK Personal Trainer?

You think you charge £60 an hour. But once you count every unpaid minute you spend on admin, invoicing, and chasing clients — the real number might shock you.

6 May 2026 · 8 min read

Booking Commission Fees: The Hidden Cost of Marketplace Apps

Marketplace booking platforms feel free. The commission, the client list they keep, and the brand that sits between you and your customer — all add up. Here's the real cost, in numbers.

29 April 2026 · 6 min read

Enquiry Management: A Follow-Up System That Converts

Most photographers lose more bookings to silence than to "no". Here's how to build a follow-up system that quietly turns leads into paying clients — without you having to remember anything.

22 April 2026 · 8 min read

Studio Management Software for the Solo Operator

Most salon and studio software was built for multi-location chains and adopted by solo owners because nothing else existed. Here's what's wrong with that fit, and what software for solo and small-team service businesses should actually look like.

31 March 2026 · 6 min read