Who it’s for · Therapists & counsellors
Practice software for therapists and counsellors.
Aasure is private practice management software for therapists and counsellors. It handles scheduling, email reminders you switch on, cancellation policy communication and a waiting list for freed slots, in one place, with intake forms on the way — on a flat monthly fee rather than a per-client charge, with your client data kept private.
What this actually looks like. BACP-registered therapists, counsellors, psychologists, EMDR practitioners, clinical supervisors.
You carry a full caseload of emotionally demanding work, and then you go home and spend the evening on admin. Scheduling, invoicing, intake forms, waiting list management — none of it is why you went into this profession, and none of it should be eating your evenings.
- ✕Client details spread across Google Docs and emailed PDFs, with data handling you know is not quite right.
- ✕Late cancellations that are awkward to address in a therapeutic context — and that cost you the session fee.
- ✕Admin bleeding into clinical time, and a waiting list run over email with no real system.
- ✕Session reminders sent by hand, one message at a time, between clients.
What Aasure does for therapists & counsellors. All of it on every plan.
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Intake and consent forms, coming soon
Intake forms are weeks away. New clients will complete them through a secure link before their first appointment, so the paperwork is stored properly rather than emailed back and forth.
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A cancellation policy that stays professional
Your notice period is shown at booking, and clients can cancel or reschedule online themselves. The policy is communicated by the system, which keeps a clinically sensitive conversation out of the therapeutic relationship.
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Reminders without the evening admin
Switch on email reminders and they go out before every online booking without you writing them. You record each payment by hand against the session, whatever the arrangement, and card payments are on the way.
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A waiting list that actually moves
When a slot opens, you offer it to someone on the waiting list in a couple of clicks, and they book it from one email. Nobody waiting falls through the gaps between sessions.
Coming from something else? Switching is simpler than it looks.
Many therapists run on a general scheduling link plus reminders sent by hand, because clinical platforms are priced and shaped for multi-clinician practices. Aasure is built for a single practitioner: one place for the diary, the notes-adjacent admin, the reminders and the follow-up.
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Open the MTD Readiness QuizCommon questions. Anything else, write to hello@aasure.app.
Is Aasure suitable for a solo private practice?
Yes — a solo private practice is precisely who it is built for. Pricing is flat rather than per-clinician or per-client. This is practice management software for one practitioner running their own diary. It is not built for a clinic with reception staff and multiple therapy rooms.
How is my client data handled?
Your data is not sold, not shared with third parties and not used to train models. Client records and session notes live in one place, with access controlled by you. Nothing is spread across documents, spreadsheets and email attachments in a private practice inbox.
Can clients complete intake forms before the first session?
Not yet. Intake forms are weeks away. When they land, they will go out with the booking confirmation and be completed through a secure link, with responses attached to the client record.
Can I offer a sliding scale or concessionary rate?
Yes. Sliding-scale, concessionary and standard-fee clients all sit in the same counselling diary. You record what each client paid by hand against the session, so every arrangement is kept in one place. Aasure does not raise invoices, and card payments are on the way.
What is the difference between a CRM and practice management software?
A CRM manages the relationship: contact details, history, follow-ups and marketing. Practice management software adds the clinical side, such as treatment notes and billing. Aasure sits on the CRM side, with booking built in. It does not hold clinical notes or raise invoices.
How much does Aasure cost?
Aasure is booking and client management software on a flat monthly subscription — $29 Solo, $59 Growth, $89 Scale. As a launch offer, the first 200 businesses to sign up get a 60-day free trial. After that, every plan starts with a 30-day free trial. Neither needs a card or setup fee. Plans are $29, $59 or $89 a month, and every plan includes every feature.
Do you take a commission on my bookings?
Never. There are no transaction fees, no booking commission and no marketplace cut. Unlike commission-based booking platforms, you pay one flat subscription and keep every penny your clients pay you. Your client list stays yours, and you can export it at any time.
How long does setup take?
Most owners are set up in under an hour. You connect your Apple or Outlook calendar, add your services and prices, and your online booking page is live. There is no technical setup, no onboarding call to sit through and no setup fee to pay.
Sounds like your week?
Start free trialAs a launch offer, the first 200 businesses to sign up get a 60-day free trial. After that, every plan starts with a 30-day free trial. Neither needs a card or setup fee. Plans are $29, $59 or $89 a month, and every plan includes every feature.