The Treatwell alternative with your own booking page.
For salons and spas who have built a regular client base and would rather pay a flat monthly fee than a commission on each new client.
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Run both on your own numbers.
The honest version
When Treatwell is the right call
Treatwell does something Aasure deliberately does not, and for some salons that is decisive:
- You're newly opened and need discovery more than you need margin.
- You have quiet weekday hours you'd rather fill at a commission than leave empty.
- You accept a commission on a new client's first visit as a customer-acquisition cost.
- Your clients already book through Treatwell.
When Aasure is the right call
Aasure fits the salon that has already done the introductions:
- Your diary is filled by regulars and word of mouth, not by marketplace search.
- You want every booking to arrive on a page with your name on it.
- You'd rather pay a predictable monthly fee than a percentage of anything.
- You want the client record, the reminder and the rebooking nudge in one place.
The honest version
There's a version of this that isn't a choice at all. Keep a Treatwell listing pointed at new clients, and run your regulars through your own booking page. Treatwell charges 0% commission on repeat bookings, so the listing takes no commission on the clients you already have. Used that way, the marketplace is an acquisition channel rather than a landlord.
The moment to reconsider is when you look at a month of bookings and realise the marketplace introduced almost none of them. At that point the listing isn't buying you discovery — it's just where your clients happen to click. Read the full breakdown of marketplace economics.
Treatwell and Aasure, side by side. Read it row by row; the one that matters most to you decides it.
Treatwell charges commission once, on a new client's first booking through its marketplace, and 0% on repeat bookings. So the question is not whether Treatwell takes a cut of your regulars. It does not. The question is whether you still need its discovery, and whether you want your own booking page. Here is how the two compare.
| How they compare | Treatwell | Aasure |
|---|---|---|
| Pricing model | A monthly fee, plus commission on a new client's first booking through the marketplace | Flat monthly fee. No commission |
| Commission | Charged on a new client's first booking through the marketplace; repeat bookings are free | None — there is no marketplace |
| New-client discovery | A consumer marketplace. Treatwell says half a million customers search it every day, across 13 European countries | You drive traffic from Instagram, Google and referrals |
| Client ownership | Marketplace clients find and book you through Treatwell | Clients book on your own page |
| Branding | A listing on the Treatwell marketplace, plus Book Now buttons for your own website and social pages | Your own booking page and link, your name |
| Prepayments | Online prepayments carry a processing fee | Not yet. Card payments and deposits are on the way |
| Best fit | Salons that want marketplace reach | Independent salons with an established client base |
What Aasure looks like. The diary and a client record, filled with example bookings for a hair salon.
What matters to you? Pick one, and see which row decides it.
Choose a priority and it will say which row of the table decides it.
Switching from Treatwell, step by step. We move your client list for you, free.
- Get your client list out. Export it from Treatwell if your account offers an export. If not, send us whatever list you have; a spreadsheet is fine.
- Send it to us. Email it to hello@aasure.app and we import it into Aasure for you, free.
- Set up your services. Add your services, prices and opening hours, and your booking page is live. Most owners are set up in under an hour.
- Run both for a few weeks. Share your new link with your regulars, in your Instagram bio and on Google. Keep Treatwell running until most of them have rebooked on Aasure.
As a launch offer, the first 200 businesses to sign up get a 60-day free trial. After that, every plan starts with a 30-day free trial. Neither needs a card or setup fee. Plans are £29, £59 or £89 a month, and every plan includes every feature. All prices include VAT.
Common questions
Is Aasure a Treatwell alternative?
Yes, for salons and beauty pros who want their own booking page and their own client list. Aasure is salon booking software on a flat monthly fee. Treatwell is built around marketplace discovery. Aasure is built around running an independent practice, and some salons run both.
Does Treatwell take commission on repeat bookings?
No. Treatwell's commission applies to the first booking of a new client it introduces through the marketplace. Repeat bookings from that client are not charged commission. Neither are bookings made directly with you, or through the Book Now buttons on your own website and social pages.
Can I use Treatwell and Aasure at the same time?
Yes, and for many salons that is the sensible answer. Keep the Treatwell listing working as a new-client channel. Move your regulars onto your own branded booking page. The relationship and the client record then sit with your salon, not the marketplace.
How much commission does Treatwell charge?
Treatwell's UK partner pricing page lists 35% commission on the first booking of a new marketplace client, subject to location. Repeat bookings carry 0% commission. Online prepayments carry a 2.5% processing fee, and all fees are subject to VAT. Those were the published rates in October 2026. The page does not list subscription prices.
Work out what a regular client is worth to you.
The free Client Lifetime Value Calculator shows what one retained client is worth across the years they stay — the number that decides whether marketplace commission is cheap or expensive.
Open the calculator Or read: The Hidden Cost of Marketplace Booking AppsComparing other tools too?
See how Aasure stacks up against Fresha or Booksy (both marketplaces). Or browse all comparisons.