— Treatwell alternative

The Treatwell alternative
that lets you keep them.

For UK salons and spas who have built a regular client base and would rather not pay a commission on people who were already coming back.

The usual reason for seeking a Treatwell alternative is a specific kind of frustration: paying to acquire a client once is fair, but paying again every time that same regular rebooks is harder to justify. Treatwell brings genuine discovery, particularly in UK cities. The question is whether you still need it. Here is how the two compare.

How they compare	Treatwell	Aasure
Pricing model	Software subscription, plus commission on marketplace-introduced new clients	Flat monthly fee. No commission
Commission	Charged on a new client's first booking through the marketplace; repeat bookings are free	None — there is no marketplace
New-client discovery	One of the largest beauty marketplaces in the UK	You drive traffic from Instagram, Google and referrals
Client ownership	The client arrives as a Treatwell customer	The client arrives as yours
Branding	Your listing, inside the Treatwell brand	Your booking page, your URL, your name
Prepayments	Online prepayments carry a processing fee	Deposits taken on your own booking page
Best fit	Salons that want UK marketplace reach	Independent salons with an established client base

When Treatwell is the right call

Treatwell does something Aasure deliberately does not, and for some salons that is decisive:

You're newly opened and need discovery more than you need margin.
You have quiet weekday hours you'd rather fill at a commission than leave empty.
You accept a commission on a new client's first visit as a customer-acquisition cost.
Your clients already search Treatwell by habit.

When Aasure is the right call

Aasure fits the salon that has already done the introductions:

Your diary is filled by regulars and word of mouth, not by marketplace search.
You want every booking to arrive on a page with your name on it.
You'd rather pay a predictable monthly fee than a percentage of anything.
You want the client record, the invoice and the rebooking nudge in one place.

The honest version

There's a version of this that isn't a choice at all. Keep a Treatwell listing pointed at new clients, and run your regulars through your own booking page. Treatwell doesn't charge you for repeat bookings, so the listing costs you nothing on the clients you already have. Used that way, the marketplace is an acquisition channel rather than a landlord.

The moment to reconsider is when you look at a month of bookings and realise the marketplace introduced almost none of them. At that point the listing isn't buying you discovery — it's just where your clients happen to click. Read the full breakdown of marketplace economics.

Common questions

Is Aasure a Treatwell alternative?

Yes, for UK salons and beauty pros who want their own booking page, their own client list, and a flat monthly fee. Treatwell is built around marketplace discovery; Aasure is built around running an independent practice. Some salons run both.

Does Treatwell take commission on repeat bookings?

No. Treatwell's commission applies to the first booking of a new client it introduces through the marketplace. Repeat bookings from that client, and bookings that come through your own website or social channels, are not charged commission.

Can I use Treatwell and Aasure at the same time?

Yes, and for many salons it's the sensible answer. Keep the Treatwell listing working as a new-client channel, and move your regulars onto your own branded booking page so the relationship and the record sit with you.

Work out what a regular client is worth to you.

The free Client Lifetime Value Calculator shows what one retained client is worth across the years they stay — the number that decides whether marketplace commission is cheap or expensive.

Open the calculator → Or read: The Hidden Cost of Marketplace Booking Apps →

The Treatwell alternative that lets you keep them.