The Booksy alternative on your own terms.
For salons, barbers and beauty pros who would rather build their own name than a listing inside someone else’s marketplace.
Last updated
Run both on your own numbers.
The honest version
When Booksy is the right call
Booksy is a serious platform, and there are good reasons to stay on it:
- You want marketplace discovery, and paying for a new client's first visit through Boost feels like a fair trade.
- Your clients already have the Booksy app and like booking in it.
- Your team is small enough that per-seat pricing stays comfortable.
- You want card payments and text marketing bundled with the calendar.
When Aasure is the right call
Aasure fits once the client list, rather than the listing, is the asset:
- Most of your bookings are regulars, so marketplace discovery isn't worth a listing.
- You want the booking page to carry your brand rather than a marketplace one.
- You'd rather pay one flat fee for a band of staff than a subscription that climbs with every chair you add.
- You want the client record, the reminder and the follow-up in the same place as the booking.
The honest version
The commission argument that people make against pure marketplaces lands more softly on Booksy. Boost is opt-in, it only charges on a new client's first visit, and every booking after that is yours. If someone tells you Booksy takes a cut of everything, they're wrong.
The stronger argument is ownership. A client who found you inside an app that lists your competitors alongside you is a client the app introduced, and the app knows it. That's a reasonable trade when you're starting. It's a worse one when your diary is already full of people who would have found you anyway. The full breakdown of what marketplace booking really costs.
Booksy and Aasure, side by side. Read it row by row; the one that matters most to you decides it.
People searching for a Booksy alternative are usually not unhappy with the software. Booksy is a fairer deal than it often gets credit for, and with Boost switched off you are not paying commission at all. What tends to prompt the move is the shape of it: a listing alongside your competitors, and £5 a month more for every extra user. Here is how the two compare.
| How they compare | Booksy | Aasure |
|---|---|---|
| Pricing model | One plan at £40 a month plus VAT, and £5 a month for each extra user | Flat monthly fee for the business |
| Marketplace commission | Optional. With Boost on, a commission on a new client's first visit; repeat visits are free | None. There is no marketplace |
| New-client discovery | A marketplace listing, plus paid Boost promotion | You drive traffic from Instagram, Google and referrals |
| Client ownership | Marketplace clients find and book you through the Booksy app | Your own booking page and link, your exportable client list |
| Branding | A profile on Booksy's marketplace, plus Reserve with Google | Your name on every screen |
| Beyond bookings | Scheduling, card payments on your phone and with Tap to Pay, email and text marketing, waitlists, gift cards and memberships | Bookings plus client records, a waitlist, email campaigns and follow-ups you switch on. No card payments yet |
| Best fit | Salons that want marketplace discovery and app-based booking | Independent pros running an established client base |
What Aasure looks like. The diary and a client record, filled with example bookings for a beauty salon.
What matters to you? Pick one, and see which row decides it.
Choose a priority and it will say which row of the table decides it.
Switching from Booksy, step by step. We move your client list for you, free.
- Get your client list out. Export it from Booksy if your account offers an export. If not, send us whatever list you have; a spreadsheet is fine.
- Send it to us. Email it to hello@aasure.app and we import it into Aasure for you, free.
- Set up your services. Add your services, prices and opening hours, and your booking page is live. Most owners are set up in under an hour.
- Run both for a few weeks. Share your new link with your regulars, in your Instagram bio and on Google. Keep Booksy running until most of them have rebooked on Aasure.
As a launch offer, the first 200 businesses to sign up get a 60-day free trial. After that, every plan starts with a 30-day free trial. Neither needs a card or setup fee. Plans are $45, $85 or $125 a month, and every plan includes every feature. All prices include 10% GST.
Common questions
Is Aasure a Booksy alternative?
Yes, for independent salons and barbers who want their own booking page and their own client list. As salon booking software, Aasure charges a flat monthly fee per plan, covering up to 2, 7 or 20 staff, rather than a fee for every seat. Booksy is built around marketplace discovery and an app. Aasure is built around running an independent practice.
Does Booksy charge commission on every booking?
No. Booksy's commission applies through its optional Boost feature. It is charged only on the first visit of a new client the marketplace introduces. Repeat bookings from that client are not charged commission, and neither is any client you bring yourself.
Will I lose new clients if I leave Booksy?
You lose the marketplace listing, so you lose whatever discovery it was producing. For established salons that number is usually small, which makes the trade easy. If it is not small, keep the Booksy listing for new clients. Run your regulars through your own salon booking system.
How much is Booksy a month?
Booksy's UK pricing page lists one plan at £40 a month plus VAT, with every feature included. Each extra user costs £5 a month plus VAT. Mobile card payments cost 1.29% + 20p + VAT. Those were the published rates in October 2026. Aasure is a flat $45, $85 or $125 a month including VAT, for up to 2, 7 or 20 staff.
Is Booksy free?
No. Booksy offers a 7-day free trial, then the £40 monthly plan. Turning on Boost costs nothing up front. However, each new Boost client's first visit carries a one-time 30% fee, with a £5 minimum.
Work out what a retained client is actually worth.
The free Client Lifetime Value Calculator shows what one regular is worth over the years they stay with you — the number that makes marketplace economics make sense, or not.
Open the calculator Or read: The Hidden Cost of Marketplace Booking AppsComparing other tools too?
See how Aasure stacks up against Fresha or Treatwell (both marketplaces). Or browse all comparisons.