These Terms and Conditions ("Terms") constitute a legally binding agreement between Aasure Ltd ("Aasure", "we", "us", or "our"), a company registered in England and Wales, and you ("User", "you", or "your") governing your access to and use of the Aasure platform, website, desktop application, and all related services (collectively, "the Service").
By creating an account, accessing, or using the Service in any way, you confirm that you have read, understood, and agree to be bound by these Terms. If you are using the Service on behalf of a business, you represent and warrant that you have the authority to bind that business to these Terms. If you do not agree to these Terms, you must not use the Service.
We reserve the right to modify these Terms at any time. We will provide notice of material changes as described in Section 20. Your continued use of the Service following any changes constitutes your acceptance of the revised Terms.
Aasure is an AI-powered business operations platform designed for small service businesses. The Service provides tools for managing bookings, invoicing, customer communications, business analytics, and related operational functions. The specific features available to you depend on your subscription tier.
We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with or without notice, though we will use reasonable efforts to provide advance notice of material changes. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Service.
You must be at least 18 years of age to use the Service. By agreeing to these Terms you represent and warrant that you meet this requirement. The Service is intended for use by business owners and operators. Use of the Service for personal, non-commercial purposes is not permitted under any subscription tier.
To access the Service you must create an account by providing accurate, complete, and current information. You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You must notify us immediately at hello@aasure.app if you become aware of any unauthorised use of your account or any other security breach. Aasure will not be liable for any loss or damage arising from your failure to maintain the security of your account credentials.
You may not create an account using false information, impersonate any person or entity, or create an account on behalf of someone else without their explicit consent.
The Service is available on a subscription basis. By subscribing to a paid plan, you authorise us to charge the applicable fees to your nominated payment method on a recurring monthly basis.
All fees are stated in GBP and are inclusive of applicable taxes unless otherwise stated. Prices are subject to change with 30 days' notice. Continued use of the Service after a price change constitutes acceptance of the new price.
Payments are non-refundable except as required by applicable law or as expressly stated in our Refund Policy. You remain responsible for all charges incurred under your account, including those resulting from unauthorised use that you have failed to report to us promptly.
We may offer a free trial period as described on our website at the time you sign up. During the free trial you will have access to the features specified for the trial. We reserve the right to modify or discontinue free trial offers at any time.
At the end of the free trial period, your account will automatically convert to the paid subscription tier you selected, and your payment method will be charged unless you cancel before the trial ends. It is your responsibility to cancel before the trial ends if you do not wish to be charged.
You may cancel your subscription at any time through your account settings or by contacting hello@aasure.app. Cancellation takes effect at the end of your current billing period. You will retain access to the Service until the end of the period for which you have paid. We do not provide pro-rata refunds for partial months.
Upon cancellation, your data will be retained for 90 days to allow for reactivation. After this period, your data will be permanently deleted in accordance with our Privacy Policy. It is your responsibility to export any data you wish to retain before this period expires.
You agree to use the Service only for lawful purposes and in accordance with these Terms. You must not:
We reserve the right to suspend or terminate your account immediately and without notice if we determine, in our sole discretion, that you have violated any of these acceptable use provisions.
You retain full ownership of all data, content, and materials you upload, input, or create through the Service ("Your Content"). By using the Service, you grant Aasure a limited, non-exclusive, royalty-free licence to process Your Content solely for the purpose of providing the Service to you.
You represent and warrant that you have all necessary rights, licences, consents, and permissions to upload Your Content to the Service, including any personal data relating to third parties such as your clients. You are solely responsible for ensuring that your collection, storage, and use of your clients' data through the Service complies with all applicable data protection and privacy laws.
Aasure will process Your Content in accordance with our Privacy Policy and, where applicable, our Data Processing Agreement. We will not access, use, or disclose Your Content except as necessary to provide the Service, comply with legal obligations, or as otherwise permitted by these Terms.
The Service incorporates artificial intelligence and machine learning features that may take automated actions within your account based on your settings and the operational context of your business. By enabling these features, you authorise Aasure to take such actions on your behalf subject to the automation level you have selected.
You acknowledge and accept that:
The Service, including its software, design, features, content, and underlying technology, is and remains the exclusive intellectual property of Aasure Ltd. All rights, title, and interest in and to the Service are reserved by Aasure. Nothing in these Terms grants you any ownership interest in the Service or any licence other than the limited right to use it as expressly set out in these Terms.
You may not copy, reproduce, modify, create derivative works of, distribute, or commercially exploit any part of the Service without our prior written consent. The Aasure name, logo, and related trademarks are the property of Aasure Ltd and may not be used without our prior written permission.
Each party agrees to keep confidential all non-public information disclosed by the other party in connection with the Service that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. Neither party will use the other's confidential information except as necessary to perform its obligations or exercise its rights under these Terms.
This obligation does not apply to information that: (a) is or becomes publicly available through no breach of this clause; (b) was rightfully known before disclosure; (c) is independently developed without use of confidential information; or (d) must be disclosed by law or court order, provided the disclosing party gives the other party prompt written notice and reasonable assistance in seeking a protective order.
The Service may integrate with or link to third-party services and platforms. Your use of any third-party service is subject to that service's own terms and conditions and privacy policy. Aasure makes no representations or warranties regarding any third-party service and is not responsible for its availability, accuracy, or content. We reserve the right to modify, suspend, or discontinue any third-party integration at any time without notice.
We will use reasonable commercial efforts to make the Service available 24 hours a day, 7 days a week, subject to planned maintenance, which we will endeavour to schedule outside of peak hours and to communicate in advance where practicable. We do not guarantee that the Service will be uninterrupted, error-free, or free from viruses or other harmful components.
We shall not be liable for any loss or damage caused by interruption to the Service, provided we have used reasonable commercial efforts to maintain availability.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. AASURE EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.
We do not warrant that the Service will meet your specific requirements, that results obtained from use of the Service will be accurate or reliable, or that errors in the Service will be corrected. You assume sole responsibility for determining whether the Service is suitable for your purposes.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL AASURE, ITS DIRECTORS, EMPLOYEES, AGENTS, OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE USE OF OR INABILITY TO USE THE SERVICE, EVEN IF AASURE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AASURE'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO AASURE IN THE THREE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable UK law.
You agree to indemnify, defend, and hold harmless Aasure Ltd and its directors, employees, agents, and successors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Service; (b) Your Content; (c) your violation of these Terms; (d) your violation of any applicable law or regulation; or (e) your violation of any third party's rights.
We reserve the right, at our own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, and in such case you agree to cooperate with our defence of such claim.
We may suspend or terminate your access to the Service immediately, without prior notice or liability, for any reason, including without limitation if you breach these Terms, if we suspect fraudulent or abusive activity, if you fail to pay applicable fees, or if required by applicable law.
Upon termination, your right to use the Service will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
You may terminate your account at any time in accordance with Section 6. Termination does not relieve you of any payment obligations incurred prior to the termination date.
To the extent that you use the Service to process personal data relating to your clients or other individuals, Aasure acts as a data processor on your behalf and you act as the data controller. In this capacity, you are responsible for ensuring you have the legal authority to process such data and that you comply with all applicable data protection laws.
If you require a separate Data Processing Agreement (DPA) for your records, please contact us at hello@aasure.app and we will provide one. By using the Service to process third-party personal data, you agree to process that data in accordance with applicable data protection laws and our Privacy Policy.
Aasure shall not be liable for any delay or failure to perform its obligations under these Terms where such delay or failure results from any cause beyond our reasonable control, including but not limited to acts of God, pandemic, war, civil unrest, cyberattack, governmental action, power or internet outages, or failure of third-party service providers.
We may update these Terms at any time. We will provide at least 30 days' advance notice of material changes by email or by posting a prominent notice within the Service. For changes required by law or to address security vulnerabilities, we may implement changes with shorter or no notice.
Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Service and cancel your subscription before the changes take effect.
These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales.
In the event of any dispute, the parties agree to first attempt to resolve it informally by contacting us at hello@aasure.app. If the dispute cannot be resolved informally within 30 days, either party may pursue the matter through the courts of England and Wales, to whose exclusive jurisdiction both parties irrevocably submit.
Nothing in this clause prevents either party from seeking emergency injunctive or other equitable relief from a court of competent jurisdiction.
For questions about these Terms, support queries, or privacy matters, please contact us at hello@aasure.app.