Solo business health score — answer 12 questions about how your business runs today and get a score out of 100 with a breakdown by dimension

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Solo Business Health Score

Free 2-minute health score for solo service business owners. Answer 12 questions about how your business runs today and get a score out of 100 — with a breakdown of where you're strong and where you're leaving money on the table.

Quick 3-minute assessmentAnswer 12 honest questions about how your business runs today. You'll get a score out of 100 and a breakdown showing exactly where you're strong — and where you're leaving money on the table.
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0 of 12 answered0%
Pricing confidence Questions 1–2
1. How do you currently set your prices?
Think about whether your pricing is based on what you actually need to earn, or just what feels right.
I charge what seems fair or what others charge — I haven't done any real calculation. 0 pts
I have a rough idea of my costs but haven't worked out a precise minimum price. 5 pts
I know my costs, target income, and tax obligations — my price is based on a proper calculation. 10 pts
2. When did you last raise your prices?
Prices that never rise mean your real income falls every year as costs go up.
I've never raised my prices, or it's been more than 2 years. 0 pts
I raised them once in the last 1–2 years but felt uncomfortable about it. 5 pts
I review and raise my prices at least once a year, confidently and without hesitation. 10 pts
Client retention Questions 3–4
3. How do you get clients to rebook after a session?
The easiest new booking is always from someone who already knows and trusts you.
I don't have a system — clients rebook if they want to, or I wait for them to message me. 0 pts
I sometimes mention rebooking at the end of sessions but it's inconsistent. 5 pts
I have a consistent rebooking process — every client is offered their next appointment before they leave. 10 pts
4. Do you track which clients have gone quiet or lapsed?
A lapsed client is lost revenue that's often recoverable with a single well-timed message.
No — I only notice a client has gone when I realise I haven't heard from them in a while. 0 pts
I have a rough mental note of who's regular but nothing formal. 5 pts
Yes — I actively track client activity and follow up with lapsed clients proactively. 10 pts
Admin & automation Questions 5–6
5. How many separate tools or apps do you use to run your business?
Each additional tool adds switching time, monthly cost, and the risk of things falling through the cracks.
Five or more — booking, invoicing, messaging, notes, and marketing are all separate. 0 pts
Three or four — I've consolidated some but still juggle multiple platforms. 5 pts
One or two — most of my operations run through a single integrated system. 10 pts
6. How much time do you spend on admin each week?
Admin is time you're working but not earning. Every hour here is a direct hit to your real hourly rate.
More than 10 hours — it regularly spills into evenings and weekends. 0 pts
5–10 hours — it's manageable but takes a significant chunk of my week. 5 pts
Under 5 hours — I've automated or streamlined most of my routine tasks. 10 pts
Cash flow & payments Questions 7–8
7. Do you take deposits or upfront payments before sessions?
Deposits protect your income and dramatically reduce no-shows and last-minute cancellations.
No — I invoice after sessions or trust clients to pay when they can. 0 pts
Sometimes — for larger bookings or new clients, but not consistently. 5 pts
Yes — I always take a deposit or full payment upfront before confirming any booking. 10 pts
8. How quickly do you typically get paid after a session?
Late payment is an invisible cash flow drain that most solo business owners underestimate.
It varies — some clients take weeks, and I often have to chase multiple times. 0 pts
Most clients pay within a week, but there are always one or two who need chasing. 5 pts
Payment is handled automatically or at the point of service — I rarely chase anyone. 10 pts
Marketing & visibility Questions 9–10
9. How do most of your new clients find you?
Word of mouth is great but it's not a system — it can't be turned up when you need more clients.
Almost entirely word of mouth — I have no active way to attract new clients. 0 pts
Mostly referrals, with occasional social media or directory listings. 5 pts
I have at least one active, consistent channel that reliably generates new enquiries. 10 pts
10. How would you describe your online presence right now?
Your online presence is your shop window — a client who can't find you or trust what they see will go elsewhere.
Minimal — I have a social profile but it’s not consistent and I have no website or booking page. 0 pts
Decent — I post sometimes and have a basic online presence but it doesn't actively convert clients. 5 pts
Strong — I have a professional presence that clearly shows what I do and makes it easy to book. 10 pts
Business systems Questions 11–12
11. Do you have a documented process for how your business runs?
Without documented processes, every task takes longer than it should and nothing improves systematically.
No — everything is in my head. If I got ill for a week, things would quickly fall apart. 0 pts
Partly — I have some templates or routines but nothing written down properly. 5 pts
Yes — my key processes are documented, repeatable, and easy for me (or someone else) to follow. 10 pts
12. Do you review your business numbers regularly?
You can't improve what you don't measure. Monthly reviews catch problems early and show where growth is coming from.
Rarely or never — I know roughly how things are going but don't look at actual data. 0 pts
Occasionally — I check in when something feels off or at tax time. 5 pts
Monthly — I review revenue, client numbers, and key metrics on a regular schedule. 10 pts
Your solo business health score
0 /100
Local business benchmark Premium
Bottom 25% of local businesses
0–34
Average for your sector locallyYou are here
35–59
Top 25% of local businesses
60–79
Top 10% — elite operators
80–100
See how your score compares locally
Unlock the local benchmark to see exactly where your health score sits relative to other businesses in your sector and area — and which specific areas your local competitors are stronger in.
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How healthy is your solo business, really?

Running a solo service business looks healthy until it doesn't. The calendar is full, the bookings come in, and the months blur together — until a quiet week reveals that retention has been slipping for a while, that admin is eating evenings, or that the pricing hasn't moved since 2023.

This 2-minute, 12-question assessment gives you a number — out of 100 — and a clear breakdown of what's working and what's leaking. It looks at the four areas that quietly determine whether a solo practice grows: pricing, retention, admin load, and systems.

There's no signup, no email gate, and no lecture. Most owners learn one or two specific things they had stopped noticing — a no-show rate that's drifted up, a follow-up workflow that's broken in one place, a price that should have moved a year ago. Take it once now, take it again in three months.

Read: Software Built for the Solo Operator →

Common questions

What counts as a healthy score?

Above 75 means you're running a solid solo practice with good fundamentals. 50-75 means there are two or three specific leaks worth tightening. Below 50 usually means a couple of foundational pieces — pricing, retention, or admin — are eating your runway.

What is the most common weak spot for solo operators?

Retention by a wide margin. Most solo practices are great at booking new clients and quietly lose 10-25% of their regulars every year through small drift — a missed follow-up, no birthday note, no six-month check-in. The score will flag it if it is happening to you.

How often should I retake the assessment?

Every three to six months is the sweet spot. Quarterly is enough to catch drift before it becomes structural. The categories don't change — but your scores do, and the comparison over time tells you whether your interventions are working.