Free no-show cost calculator for salons, beauty pros, therapists, and personal trainers. A no-show feels like an inconvenience — the numbers make it look different. See what empty slots are costing you per month, per quarter, and per year, and what automated reminders would change.
Aasure sends reminders 24 hours and 2 hours before every booking, handles rescheduling, and collects deposits when you ask it to — automatically.
Join the WaitlistA no-show isn't just one missed payment — it's a slot that can't be resold, an hour you've already prepared for, and a small dent in your week's predictability. Across a year, the numbers add up faster than most service businesses realise. Two no-shows a week at £80 each is £8,320 a year, plus the time you spent setting up, prepping, and waiting.
This calculator turns that drift into a number. You enter your typical session price, the number of slots that go unfilled in a week, and the calculator does the rest — including a rough estimate of the wasted prep time at your real hourly rate. It's the same maths a deposit policy or a reminder system pays back against.
Most beauty pros, therapists, and PTs we work with see no-show rates drop noticeably once they pair a clear policy with automated reminders 24 hours and 2 hours before each appointment. The calculator below shows what your specific number looks like — and how much of it is recoverable.
It is the price of the missed appointment plus the time you have already invested — preparation, setup, waiting. Multiplied across a year of weekly no-shows, even one or two a week becomes a four- or five-figure number for most solo service businesses.
Anywhere from 3% to 15% of appointments depending on the industry. Beauty and wellness tend to sit in the 5-10% range without a deposit policy, and drop sharply once one is in place. Therapy and counselling sit a little lower, and personal trainers somewhere in the middle.
Most service businesses see no-show rates drop by half or more once they pair a clear policy with two automated reminders — one 24 hours before, one 2 hours before. The 2-hour nudge is the one that recovers the slots most reliably.