— Compare

Aasure vs Booksy,
on your own terms.

An honest side-by-side for independent salons, barbers and beauty pros weighing marketplace reach against their own client list.

Booksy is a marketplace and a salon platform in one, and it's a fairer deal than it sometimes gets credit for — with Boost switched off, you're not paying commission at all. The real question isn't the commission. It's what you're building.

How they compare	Booksy	Aasure
Pricing model	Monthly subscription, priced per team member	Flat monthly fee for the business
Marketplace commission	Optional. With Boost on, a commission on a new client's first visit; repeat visits are free	None. There is no marketplace
New-client discovery	A marketplace listing, plus paid Boost promotion	You drive traffic from Instagram, Google and referrals
Client ownership	Clients book inside the Booksy brand and app	Your booking page, your URL, your exportable client list
Branding	Your salon, inside Booksy's app	Your name on every screen
Beyond bookings	Strong salon scheduling, POS and marketing messages	Bookings plus client records, invoicing, follow-ups and retention
Best fit	Salons that want marketplace discovery and app-based booking	Independent pros running an established client base

When Booksy is the right call

Booksy is a serious platform, and there are good reasons to stay on it:

You want marketplace discovery, and paying for a new client's first visit through Boost feels like a fair trade.
Your clients already have the Booksy app and like booking in it.
Your team is small enough that per-seat pricing stays comfortable.
You want point-of-sale and marketing messages bundled with the calendar.

When Aasure is the right call

Aasure fits once the client list, rather than the listing, is the asset:

Most of your bookings are regulars, so marketplace discovery isn't worth a listing.
You want the booking page to carry your brand rather than a marketplace one.
You'd rather pay one flat fee than a subscription that climbs with every chair you add.
You want the client record, the invoice and the follow-up in the same place as the booking.

The honest version

The commission argument that people make against pure marketplaces lands more softly on Booksy. Boost is opt-in, it only charges on a new client's first visit, and every booking after that is yours. If someone tells you Booksy takes a cut of everything, they're wrong.

The stronger argument is ownership. A client who found you inside an app that lists your competitors alongside you is a client the app introduced, and the app knows it. That's a reasonable trade when you're starting. It's a worse one when your diary is already full of people who would have found you anyway. The full breakdown of what marketplace booking really costs.

Common questions

Is Aasure a Booksy alternative?

Yes, for independent salons and barbers who want their own booking page, their own client list, and a flat monthly fee rather than per-seat pricing. Booksy is built around marketplace discovery and an app; Aasure is built around running an independent practice.

Does Booksy charge commission on every booking?

No. Booksy's commission applies through its optional Boost feature, and only on the first visit of a new client the marketplace introduces. Repeat bookings from that client, and any client you bring yourself, are not charged commission.

Will I lose new clients if I leave Booksy?

You lose the marketplace listing, so you lose whatever discovery it was producing. If that number is small — and for established salons it usually is — the trade is easy. If it isn't, keep the listing for new clients and run regulars through your own page.

Work out what a retained client is actually worth.

The free Client Lifetime Value Calculator shows what one regular is worth over the years they stay with you — the number that makes marketplace economics make sense, or not.

Open the calculator → Or read: The Hidden Cost of Marketplace Booking Apps →

Aasure vs Booksy, on your own terms.